Geico Joins the Magic & Amway Center
The Orlando Magic have signed a new, multi-year relationship with GEICO as the auto insurer becomes the franchise's fourth ‘Champions of the Community’ partner.
As part of the deal, GEICO will receive entitlement to the GEICO Garage, a parking garage next to the Amway Center. The entitlement to the City of Orlando parking facility will also bring a revenue stream to the city. As another element of the partnership, GEICO will receive designation as the Official Auto Insurance of the Orlando Magic and beginning this season, will receive inclusion in the Amway Center's digital signage rotation, presence on the Magic’s official website, in-game promotions and selct print/radio ad inventory.
“We are honored to have GEICO join our ‘Champions of the Community’ partnership category for the new Amway Center,” Orlando Magic President Alex Martins said. “GEICO has been a partner with the Orlando Magic for more than 10 years, and in that time has demonstrated the qualities that align with our ‘Champions of the Community’ partners. We look forward to incorporating GEICO into our Central Florida fan base and for them to play an integral role in the new Amway Center for many years to come.”
“GEICO is proud and pleased to join the Orlando Magic and Amway Center as a ‘Champions of the Community’ partner,” said Ted Ward, GEICO vice president of marketing. “The Orlando Magic is a real champion of the community through its sponsorships and scholarships. We look forward to continuing our partnership with this outstanding franchise.”
GEICO joins the Orlando Magic and Amway Center as the fourth “Champions of the Community’ partner, joining PepsiCo, AirTran Airways and Harris Corporation.