GEICO Named Presenting Sponsor of WTT Pro League
World TeamTennis announced today that GEICO will be the presenting sponsor of the 2010 WTT Pro League, the coed professional tennis league co-founded by Billie Jean King.
Since 2005, GEICO has been the official auto insurance sponsor of the WTT Pro League and presenting sponsor of the WTT Coaches Challenge which introduced instant replay to professional tennis competition.
"We applaud World Team Tennis for putting together a unique program that challenges players and entertains fans," said Rynthia Rost, GEICO vice president. "We see how WTT inspires people to be connected to the sport and enjoy the competition. We're delighted to once again take part in the upcoming WTT season."
GEICO will extend its activation as the presenting sponsor with League-wide branding and signage initiatives including baseline signage, net post covers, umpire boxes, instant replay boxes and LED screens.
GEICO is also the presenting sponsor of 2010 WTT Smash Hits, the annual charity event co-hosted by Billie Jean Kingand Sir Elton John.
WTT co-founder Billie Jean King is currently featured in two tennis-themed GEICO commercials with the GEICO Caveman. These commercials will also include a tag promoting the upcoming WTT Pro League season.
"GEICO has been a great long-term partner and we're excited to grow our relationship with them" said WTT CEO/Commissioner Ilana Kloss. "We know from experience that GEICO is committed to the sport of tennis and is especially creative in their sponsorship activation."