Geico Signs NHL Sponsorship
Geico has agreed to become the official insurer of the National Hockey League, in a deal running through 2011.
Geico was a major sponsor of last weekend's NHL Winter Classic in Boston and already sponsors 17 of the 24 U.S.-based NHL teams.
MediaWeek reports that the deal, which was negotiated by Geico agency Horizon Media, includes national TV inventory on NBC throughout the regular season and Stanley Cup playoffs. The sponsorship also includes a mix of media delivered via the NHL Network and NHL.com, along with exposure in a number of team venues.