Sep 28, 2009 at 01:28 PM
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Gillette Launches Sports Razor with Matt Ryan

Next up for P&G's NFL locker room products: razors. Gillette today is launching a new campaign with Atlanta Falcons QB Matt Ryan to support the latest entry into the Gillette Fusion razor family -- the Gillette Fusion MVP.

"Matt Ryan is one of the NFL's rising stars and his performance on and off the field makes him a perfect fit for Gillette," said Michelle Potorski, Associate Marketing Director, Gillette North America. "We teamed up with Matt because he has sensitive skin and he knows firsthand how shaving with Fusion, Gillette's most comfortable shave, can provide a solution."

The 30-second commercial, which was created by BBDO New York, captures Ryan on the field facing the hot sun, heavy rain, whipping wind and snow that an NFL quarterback is challenged with on a weekly basis. The creative concludes with Ryan in the locker room using the Fusion MVP razor. The commercial was filmed in New York City at Steiner Studios in the Red Hook section of Brooklyn.

The spot will begin airing on Monday, September 28 on network and cable television programming.