Gillette Sponsors Sprint Cup Race for New Fusion Product
Gillette will sponsor the NASCAR Sprint Cup Series race at Pocono Raceway on June 6th, to coincide with the launch of the new Gillette Fusion ProGlide shaving system in stores. The Pocono race will be titled the Gillette Fusion ProGlide 500 Presented by Target.
"We are very excited about our upcoming partnership with Pocono Raceway and Target," said Michelle Potorski, Associate Marketing Director, Gillette North America. "The race sponsorship provides the perfect opportunity to further enhance our efforts to inform consumers of the engineering advancements and breakthrough technology achieved with the Gillette Fusion ProGlide."
Gillette will lean on its Gillette Young Guns program to activate the race sponsorship. The Gillette Young Guns drivers, which include Clint Bowyer, Kyle Busch, Carl Edwards, Denny Hamlin, Kasey Kahne and Joey Logano, will be incorporated into all planned activations, including at-track, creative and digital, to support the launch of the Gillette Fusion ProGlide.
"It is an honor and a privilege for Pocono Raceway to partner with both Gillette and Target on the launch of this terrific new Gillette Fusion ProGlide," said Brandon Igdalsky, President, Pocono Raceway. "The staff at Pocono that tried the new Fusion ProGlide has each become 'Believers' of this great new razor! And on June 6, everyone in America will be able to use the new Gillette Fusion ProGlide and become a 'Believer' themselves!"
As part of the race entitlement, Pocono Raceway is offering a 15% discount on tickets throughout the race weekend when you enter the promotional code, "PROGLIDE".
All the Gillette Young Guns, including Gillette driver Ryan Newman will be giving away tickets to the Gillette Fusion ProGlide 500 presented by Target. Each driver has an allotment of tickets to distribute throughout various outlets including social networking sites, fan clubs and charities.