Glow-in-the-Dark Graffiti: Smirnoff Finds A Creative New Way To Light Up The Night

Wieden + Kennedy Sao Paulo recently came up with a great new way to make sure that its client, Smirnoff, stood out in the night. Created with special paint, only visible with black lights, at several different Sao Paulo hot spots, black lights were activated from time to time to reveal the Smirnoff-themed graffiti surprising partygoers. Check it out...

campaign: 'Creatures of the Night' by W+K

Hat tip: PSFK.com

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