GM's Cadillac Seals Deal for Doral
The PGA TOUR and Cadillac today officially announced a multi-year sponsorship that will make Cadillac the title sponsor of the World Golf Championships-Cadillac Championship and an umbrella sponsor of the World Golf Championships. The 2011 tournament, which was previously known as the CA Championship, will be played at Doral Golf Resort & Spa in Doral, Florida. Financial details were not released, but according to SBJ's Michael Smith, WGC title sponsorships typically go for $10 million to $12 million a year.
"We are absolutely delighted to once again partner with Cadillac, which has a long-standing history with professional golf," said PGA TOUR Commissioner Tim Finchem. "We couldn't be more pleased to welcome Cadillac back through this sponsorship with the World Golf Championships. We believe that the World Golf Championships will provide Cadillac with an effective and valuable marketing platform that will provide an excellent return on its investment. In addition to today's announcement about the return of the World Golf Championships to Miami, we also look forward to exploring opportunities with Cadillac to bring PGA TOUR tournament golf back to Detroit."
From 2007 to 2010, the event was known as the WGC-CA Championship, but CA ended the sponsorship after the 2010 event. Before that, from 1999 through 2006, the event was known as the WGC-American Express Championship.
The sponsorship will provide Cadillac with branding and advertising across the four-event global series, as well as the opportunity to entertain key customers and dealers. Cadillac also will have vehicle display programs at events and throughout the year at Doral Resort.
"The World Golf Championships are all about the highest level of performance on a global stage and fit well with Cadillac's theme as the New Standard of the World," said Don Butler, Vice President for Cadillac Marketing. "As a global series, it provides us with an ideal marketing partnership for Cadillac to efficiently and effectively reach our target audience. We could not think of a more fitting way to bring golf back to Cadillac."