Jan 25, 2010 at 03:06 PM
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GNC Hooks Up With Hometown Marathon

Pittsburgh-based General Nutrition Center, Inc. (GNC) is now the presenting sponsor for the GNC Live Well Pittsburgh Health & Fitness Expo, an event coinciding with the 21-year old Dick's Sporting Goods Pittsburgh Marathon.

The GNC Live Well Pittsburgh Health & Fitness Expo will run from Friday, April 30 to race day on Sunday, May 2, during which time over 35,000 visitors are expected to attend the Expo, and over 50 companies will host displays.

"The Marathon is thrilled that GNC has taken on this important sponsorship," said Patrice Matamoros, Race Director. "As the best-known global brand of sports nutrition products, GNC is committed to the concept of Living Well, a natural complement to everything the Marathon stands for. But GNC is also a major Pittsburgh company, making it an ideal partner for this pre-eminent Pittsburgh event."

Jennifer Brinker, Vice President of Marketing for GNC, said, "As a national wellness company headquartered here in Pittsburgh, being a part of the Marathon was a priority for us. It's an event which is both a prestigious, competitive sporting event and an event that appeals to a broad cross section of the community that shares our passion for Living Well."

To date, Pittsburgh Marathon sponsors include Dick's Sporting Goods, UPMC Health Plan, FedEx Ground, Nike, UPMC Sports Medicine, GNC, Trib Total Media, KDKA TV, Rothman Gordon Attorneys, McKnight Realty Partners, Pittsburgh Volkswagen Dealers, Verizon Wireless, Omni Hotels William Penn, Sheetz, Shapers and Spaghetti Warehouse.