Go Daddy Gets Bowl Game, Takes Over Title Sponsorship of GMAC Bowl
Go Daddy, the world's largest Web hosting provider and domain name registrar, is sponsoring its own college football bowl game, the GoDaddy.com Bowl.
Go Daddy will assume title sponsor of what had been known as the GMAC Bowl for the last decade, pitting Mid-American and Sun Belt Conference teams against each other in Mobile, Ala. on ESPN January 6, 2011.
"We thought it was about time Go Daddy had its own bowl game - the GoDaddy.com Bowl has a nice ring to it, don't you think?" asked Go Daddy CEO and Founder Bob Parsons. "Football is one of America's favorite pastimes, and if college football fans are anything, they are passionate and loyal. We like that!"
"We're excited to have a powerhouse like Go Daddy behind Mobile's biggest event of the year," said GoDaddy.com Bowl President Jerry Silverstein. "Go Daddy stepped up big time for this sponsorship, which is good for all of us. Our bowl holds the record for the highest-scoring game in college football bowl game history. We are looking forward to another marquee matchup."