Mar 13, 2013 at 08:34 PM
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Google, Adidas Team Up For Talking Shoe

Finally, a shoe with real personality. Google and Adidas recently teamed up to create a sneaker that offers up motivation. The snazzy sneakers track every move the user makes and generates data that’s captured using an accelerometer, gyroscope and pressure sensors. That data then gets pushed to a web app on your mobile phone and translated in real-time into funny and motivating commentary that can be shared with social media. Don't get too excited though, the project was a one-off experiment for SXSW and Google says it has no plans to bring the shoe to market.


#activationstag