Mar 16, 2012 at 01:12 PM
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Got Milk? Partners With Endurance Properties To Promote Chocolate Milk

As part of its new "got chocolate milk?" campaign, The Milk Processor Education Program (MilkPEP) is expanding its lineup of national partners in an effort to highlight the benefits of refueling with lowfat chocolate milk after strenuous exercise.

As part of the new REFUEL | “got chocolate milk?™” Campaign, lowfat chocolate milk will become the Official Refuel Beverage of the Rock ‘n’ Roll Marathon Series, Ironman, USA Swimming, Life Time Run, and the Challenged Athletes Foundation. The lineup compliments the Campaign’s existing relationship with USA Basketball and will feature athlete spokespeople in advertising, in online training videos and through event appearances; grassroots events at endurance races, swim meets, charity races and health clubs nationwide; promotional opportunities; and digital and social media engagement.

“So many elite athletes already recognize the benefits of refueling with chocolate milk so it’s exciting to see some of the world’s biggest and most respected sporting organizations also getting behind the message,” said Miranda Abney, Senior Marketing Manager of MilkPEP. “It’s important that athletes know what they do after a strenuous workout, like refueling with lowfat chocolate milk, can help them perform at their best during the next bout of exercise.”

The group says that a growing body of published research supports chocolate milk’s recovery benefits after strenuous exercise.