Dec 01, 2010 at 08:03 PM
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GOT MILK? Renews Surfing Partnership

Surfing America, an IOC-recognized National Governing Body for the sport of Surfing in the USA, has renewed its sponsorship with the California Milk Processor Board (CMPB), creators of the GOT MILK? campaign. CMPB will retain presenting sponsorship of the Surfing America Prime Series for three more years through December 2013. GOT MILK? has been the the Official Beverage Sponsor of Surfing America and the PacSun USA Surf Team since 2009.

The Surfing America Prime Series presented by Got Milk? is a nine-event, national contest tour for the best Under 18 year old surfers in the United States. It serves as a key preparation event for the top surfing competitions in the U.S.

"Milk and Surfing America are a perfect fit", says Surfing America Executive Director, Michael Gerard. "Milk aligns directly with our core values and with what Surfing America represents. Also, Surfing America is in the process of further expanding its nutritional and physical training program for young surfers--and the continued relationship with Got Milk? further underscores our commitment to the health and wellness of young Americans."

California Milk Processor Board Executive Director, Steve James, agrees. "The Milk Processor Board is proud to renew our sponsorship commitment to an organization that supports such fine student athletes. The great physical condition of these awesome young surfers is a natural reminder of the unsurpassed nutritional package that is milk."

"Words cannot express how excited we are to have the CMPB's continued support for the events," added Greg Cruse, Surfing America's Prime Series Director, "Feedback from parents on the beach has been incredible. And a three year extension of milk's support for Prime will enable us to continue building an already successful program to new heights."