Goya Teams Up With Marc Anthony For Sponsored Tour
Goya Foods, which says it is the largest Hispanic-owned food company in the United States, has agreed to sponsor a six-city concert series with Marc Anthony, Ana Gabriel and Marco Antonio Solis to celebrate Goya's 75th anniversary. Though the deal has likely been in the works for some time, the timing of the sponsorship announcement is interesting given Anthony's press as of late.
The nine concert series will kick off in Houston with Los Angeles, Miami, Chicago, Orlando and New Jersey to follow. Goya will be offering local retailer partners the opportunity to award tickets to consumers in each market.
"Giving has always been an integral part of our culture, so as we celebrate our 75th anniversary, we wanted to give back to the communities that have always supported us," said Robert Unanue, president of Goya Foods. "As we continue our year-long celebrations we wanted to go out and celebrate in a big way with our fans. This series will be a great party for a great cause."
"I am thrilled to play a part in Goya's 75th anniversary celebrations and to be able to give back together to these communities who have supported us for so long," said Marc Anthony, whose concerts Goya is sponsoring in New Jersey, Miami and Orlando. "You can't go wrong with great music, great food and great fans!"
Goya Foods will be donating 75,000 pounds of food to local charities selected by the performing artists.