Sep 21, 2010 at 03:39 PM
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Grand Touring Vodka Adds Monster Mile to Motorsports Portfolio

Grand Touring Vodka, already a sponsor of JR Motorsports and Daytona International, has entered into a multi-year agreement with Dover International Speedway that will make GT Vodka the “Official & Exclusive Vodka” of Dover International Speedway. The agreement includes extensive signage at the Monster Mile that will place GT Vodka’s logo on the entire length of the inside of the pit road wall.

In addition to its new partnership with Dover, GT Vodka is also in its first year as a sponsor with JR Motorsports that has featured primary sponsorship of the No. 88 Chevrolet in the NASCAR Nationwide Series. Fans will also have the opportunity to visit the GT Vodka interactive display in the FanZone and take their picture with the No. 88 show car this weekend. GT Vodka will also have exclusive category rights around the facility, including inside of the Dover Downs Hotel & Casino adjacent to the Speedway.

“GT Vodka has rolled out to an incredible reception across the country. We want to make sure that NASCAR’s northeast fans know that our ultra smooth vodka is out there. Dover International Speedway and Dover Downs Hotel & Casino provide the perfect venues to get the word out and to get Grand Touring Vodka into hands. Enjoy!” said Greg Sacks, chairman of Grand Touring Vodka.

“We’re proud to partner with Grand Touring Vodka,” said Mark Rossi, vice president of sales & marketing for Dover Motorsports, Inc. “GT Vodka has made a quick introduction into the sport this season, and we’re happy to work with them and the Dover Downs Hotel & Casino to serve their product this weekend and year round.”