Gucci Partners With Recording Academy For Grammy Watch & Jewelry Collection
Gucci Timepieces & Jewelry have agreed to an exclusive three year partnership with the The Recording Academy, known for its role as producer of the GRAMMY Awards. As part of the deal, Gucci will launch a special edition GRAMMY watch and jewelry collection, designed by Gucci Creative Director Frida Giannini.
According to a release, the collection, inspired by the passion that music evokes, will display a special tag celebrating the GRAMMY partnership. The special GRAMMY edition collection will include sterling silver jewelry interpreting the iconic Gucci dog tag necklace in four variations, with black or white enamel finishing also available with diamonds. The famous gramophone — the symbol of the GRAMMYs since its inception — is etched on the dog tag on a yellow 18kt gold globe. A subtly engraved Gucci logo completes the overall design.
Fashion-conscious music fans can also enjoy direct access to GRAMMY news and updates thanks to a new section on guccitimepieces.com dedicated to the Gucci-GRAMMY partnership. Visitors can learn more about the music preservation program, discover GRAMMY history in the "GRAMMYs Through Time" gallery or immerse themselves in the world of the GRAMMYs with a direct link to GRAMMY.com. Regular visitors to the Gucci Timepieces website can take advantage of exclusive Gucci-GRAMMY downloads, due to be released in the coming months.