Guggled: Guggenheim's Famous Facade Gets Makeover
You-Tube will channel its inner artist tonight when the Guggenheim kicks off a controversial partnership with Google, Intel and HP. At 8 p.m. tonight the "YouTube Play: A Biennial of Creative Video" winning submissions will be selected by a jury of experts and shown on the facade of the 5th avenue museum. Don't expect any of these to make the cut. Check out the test run from last night, below.
YouTube Play. A Biennial of Creative Video will play tonight. Here's more on the partnership from Google and the Guggenheim.
In addition to the Guggenheim Museum in New York, the top videos selected will also be shown at Guggenheim’s locations in Bilbao, Berlin, and Venice from October 22 to 24, 2010. YouTube is also debuting a special Guggenheim-themed logo on the site today to celebrate the event.