Have You Seen 50 Cent's New NASCAR Sponsorship?
Less than a month after launching, 50 Cent's new energy shot drink, Street King, is on a marketing tear... advertising on double-decker buses, throwing launch parties in major cities and releasing a new track of songs named after the beverage. He's even got a NASCAR sponsorship deal (see below). Street King donates a portion of the revenue from each bottle sold to the United Nation’s World Food Program. In addition to the significant on-car and pit crew branding, the 'Street King' Promo team will be out at NASCAR races handing out free products. For more pics, visit thisis50.com.