Heineken Celebrates 140 With 5,000 Bottle Video Wall Fans Can Post To
To mark 140 years, Dutch brewer, Heineken, today is asking fans to post to its wall. This may seem extraordinarily uninteresting, until you consider that it's not their Facebook wall, but rather the wall of their original 140-year old brewery in Amsterdam and the video wall board they've created is made out of 5,000 of the brand's iconic green bottles. Fans can post their message at bit.ly/celebratewithheineken.
Also, to celebrate the big occasion the beer maker is asking fans to digitally remix more than a 140 years of bottle designs to come up with something new and original. The Future Bottle Design Challenge lets Heineken fans use an archive of past images and messaging from the brand's iconic designs. Fans can mix and match images and submit something new. Check out this promo reel for the competition, running through