Mar 17, 2010 at 02:57 PM
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Herbalife Launches Brand Campaign Starring Sponsorships

Herbalife, a $2 Billion global nutrition company, has for the first time in its history launched a consumer print and outdoor advertising campaign as part of the 'Herbalife 30th Anniversary Campaign' to increase brand awareness throughout the U.S. market.

Creative from the campaign, developed by UNIT design collective, features images of Herbalife's various sponsorships including the LA Galaxy, Inter Milan and the Los Angeles Triathlon.

"UNIT's goal was to develop a campaign that synthesized awareness of the Herbalife name and identity with its very successful global sports sponsorship program," said Shardul Kiri, partner at UNIT design collective. "We are confident this consumer-focused print and outdoor campaign will have an incredible buzz building impact for Herbalife that will spark curiosity and leave people wanting to know more about the brand and its products."

The Herbalife 30th Anniversary Campaign marks a shift from the company's traditional distribution channel approach to marketing its brand. The campaign will include animated ads on the NASDAQ and Reuter's Towers in Times Square, outdoor billboards throughout Los Angeles and print ads in various publications including USA Today.