Herbalife Signs Three Year Deal with FC Barcelona
Herbalife has signed a three-year, multi-million dollar agreement with FC Barcelona to make Herbalife the club's Official Nutrition Sponsor while lining up FC Barcelona star, Leo Messi, to a three-year personal services agreement that will support the sponsorship.
In addition to having global promotional rights to FC Barcelona's various publicity assets, Herbalife will also have a strong presence in Barca's pre-season friendly games and on the international tours the club undertakes each year before official competitions begin.
The agreement also states that as nutrition sponsor, doctors and nutrition experts from Herbalife's Nutrition Advisory Board will meet with members of the first team to develop specific nutrition programs to support them.
"I'm very happy to be associated with such a large, established nutrition company as Herbalife that's known around the world. Together, we can help spread the word about how healthy nutrition can help athletes achieve the most out of their training, while at the same time, work together on projects to help children at risk," said Messi.
As part of the deal, a percentage of Herbalife's sponsorship fee will be paid to the FCB Foundation whose XICS Centres work to help children at risk all over the world.
The agreement with Messi involves the development of programs to assist nutritional health and education initiatives which will be implemented by the Leo Messi Foundation in collaboration with the Herbalife Family Foundation.
"FC Barcelona is one of the greatest clubs in the world, made up of extraordinary athletes who perfectly illustrate our philosophy of living a healthy, active life. Our independent distributors around the world are incredibly excited that FC Barcelona and its players are representing our company, bringing together two leaders in our fields," according to Michael O. Johnson, chairman and CEO of Herbalife.