Apr 08, 2011 at 06:19 PM
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Here's How The Official Cap of MLB Kicks Off The Season

New Era unveiled its 2011 Major League Baseball ad campaign today, which features 30 Rock's Alec Baldwin and The Office's John Krasinski in a series of commercials that highlight the passion behind the Yankees-Red Sox rivalry.

"We've created a campaign that celebrates the most talked about aspect of Major League Baseball - the rivalry," said Christopher H. Koch, CEO. "And we've taken one of baseball's most recognizable rivalries and used it as a catalyst to inspire fans everywhere."

The series spots will run during Yankees/Red Sox games throughout the season on ESPN, FOX, YES Network and NESN. Cable channels including Comedy Central, Adult Swim, Spike, FX, SNY and others will also participate.

"We're truly engaging those die-hard, passionate fans who have pledged undying allegiance to their team, its players and their city," Koch added.

H/t Chase Cates