Dec 23, 2010 at 06:21 PM
written by Kevin Baumer and Dashiell Bennett; Business Insider

Here's The Presentation LeBron James Used To Get Sponsors For His B-Day Party

LeBron James turns 26 next week, but the most marketable superstar in the NBA can't throw himself just any old birthday party.

That's why a marketing firm has put together this presentation designed to lure sponsors for this "exclusive" VIP event.

View the Presentation >>