Jul 08, 2013 at 02:42 PM
written by Staff

Here's What Andy Murray Can Expect To Rake In From Historic Wimbledon Win

Andy Murray ended 77 years of British frustration on Sunday by becoming the first British man to win at the All England Lawn and Tennis Club since 1936. With the fame of winning Wimbledon for the first time, comes unprecedented marketing opportunities and of course, a plethora of pundits talking about such marketing opportunities. So who will be next in Murray's stable of sponsors, which includes Head, Rado, RBS and Adidas? Here's a look at some of the commentary from the morning papers..

"The Scottish tennis professional is likely to double his off-court earnings to around £15 million ($22.5 million) per year from around £8 million, said Nigel Currie, director of sports marketing agency brandRapport." -- CNN

"Steve Martin, chief executive at M&C Saatchi Sport and Entertainment, says Murray’s achievement won’t spark “a massive rush of new sponsors” but marks a significant step towards building a long-term legacy around his brand." -- Marketing Week

"Nick Anderson, sponsorship sales manager at Slingshot Sponsorship, says despite not being the most charismatic sports personalitythe “continued theme of Britishness” following the Olympics will make Murray an attractive partner for the right brands." -- Marketing Week

"Nigel Currie, director of London-based sports marketing agency brandRapport, said Murray, who also holds the U.S. Open and Olympic titles, may be able to pull in as much as 50 million pounds ($74 million) a year." -- Bloomberg

'Marcus Jon, the global head of sport at marketing advertising agency Media.com, points to non-sporting areas such as telecoms and banking as new areas for Murray to exploit. Murray’s agent Simon Fuller would be looking at companies such as Coca-Cola and Visa as possible partners, Mr Jon said. “This is his time to capitalise on the potential of very lucrative sponsorship deals. A win could potentially be worth £25m in additional sponsorship, particularly if his marketing team embrace the global markets available.”' -- The Independent

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