Hilton Hotels & Foursquare Launch "Check-in and Win" Contest for Amazing Race Fans
Hilton Hotels & Resorts has joined forces with the Asian edition of the The Amazing Race to support its ‘Stay Hilton, Go Everywhere’ global marketing campaign. Hilton is the first international hotel brand to partner with the program which starts its fourth season on September 23rd.
More than 13 Hilton hotels and resorts in the Asia Pacific region will be featured throughout The Amazing Race Asia (TARA) Season Four in various aspects. Viewers catching the action from home will have the opportunity to join in the race with a first-of-its-kind viewers contest through the location-based social networking website, Foursquare, co-sponsored by Hilton Hotels & Resorts.
“The unique format of participants racing across the world in The Amazing Race Asia is the perfect fit for our ‘Stay Hilton, Go Everywhere’ campaign. It helps showcase our wide range of hotels and resorts in the region and also sends a strong message that Hilton makes the world accessible through its global offerings,” said Dave Horton, global head, Hilton Hotels & Resorts brand.
In this year’s race across Asia, contestants will be faced with Hilton-specific challenges where they find themselves subjected to the same hospitality standards the brand maintains. Racers who check-in first on certain legs will also walk away with well-deserved dream Hilton holiday packages. Throughout the filming period, racers and production teams were all treated with warm hospitality at Hilton properties to catch up on their rest in between challenges.
Ten episodes of the show will feature the ‘Check-in and Win’ contest for viewers. A ‘pit stop’ in a designated Hilton property will be revealed at the end of each program and the first five viewers to check-in using Foursquare between 3 p.m. to 7 p.m. during the following seven days will win a host of Hilton prizes including room nights and dining vouchers. These viewers’ pit-stops are located at Hilton properties across the region including Indonesia, Korea, Malaysia, Singapore, Sri Lanka, Thailand and Vietnam.
“For decades Hilton has been connected with popular entertainment around the world. Our innovative approach to engaging customers through entertainment partnerships is demonstrated in our co-sponsorship of the ‘Check-in and Win’ Foursquare contest, which is a first for Hilton and The Amazing Race Asia. It conveys the stylish, contemporary and upbeat energy of our service and hospitality, and we’re confident that the response from viewers will be very encouraging,” said Andrew Flack, vice president, global brand marketing, Hilton Hotels & Resorts brand.
Hilton Hotels & Resorts currently has 47 hotels in operation in Asia and more than 530 properties in 76 countries worldwide. The brand’s development pipeline includes more than 40 projects across the Asia Pacific region.
TARA season four is sponsored by Sony Electronics Asia-Pacific, Caltex, Axiata Group and official hotel partner Hilton Hotels & Resorts.
The Amazing Race Asia fans can follow Hilton activities in conjunction with the race through its official social media channels on Facebook (www.facebook.com/Hilton), Twitter (www.twitter.com/HiltonOnline) and YouTube (www.youtube.com/Hilton).
Fans who can't wait for the premiere will be able to watch the first episode of TARA online on today at www.axn-asia.com/tara, one whole week before the on-air premiere on AXN starting September 23.