Home Improvement Retailer Extends Jimmie Johnson Deal
The world's second largest home improvement retail chain, Lowe's, will continue its sponsorship with Hendrick Motorsports, a partnership that dates back to 2001. The renewal adds two years to one of the most successful sponsorships in NASCAR with Lowe's retaining the full-season primary sponsorship to the No. 48 NASCAR Sprint Cup team and five-time series champion Jimmie Johnson for 2014 and 2015. The extension was announced earlier today at the Lowe's national sales meeting. Lowe's and Hendrick also released the following video to announce the renewal.