Horizon Adds To Capabilities With Events Acquisition
Horizon Media, one of the fastest growing media services companies in the world, is placing a bet on live events with the acquisition of InsideOut Sports + Entertainment. InsideOut, which owns the PowerShares Series and is run by tennis star Jim Courier and founding partner Jon Venison, bolsters Horizon's existing event and entertainment marketing capabilities.
"The importance of live events continues to grow as people clamor for unique 'as it happens' experiences and the thrill of appointment viewing that the DVR just cannot deliver," said Bill Koenigsberg, CEO, Founder, and President of Horizon Media. "This acquisition further expands our creative content and sports and event production capabilities, putting Horizon firmly at the front of creating the most exciting and highest rated audience engagement opportunities for our clients."
The addition of InsideOut, which Adweek reports is on track to exceed $10 million in revenue this year, complements the agency's existing creative, production and content development suite of services including Scout, Bungalow and Treehouse. Terms of the deal were not released.