How Many Sponsors Is Too Many?
The Milwaukee Brewers are seeing an uptick in sponsor interest, even on the heels of a disappointing 80-82 season according to the Milwaukee Journal Sentinel.
"We are seeing the marketplace climb out of conservative budgets. People are still looking for short-term deals. But we are starting to see renewals with three- to five-year extensions. But new money is coming in, too. Those new deals are usually one- or two-year deals," Rick Schlesinger, the team's executive vice president for business operations, told the Milwaukee Journal Sentinel.
Professional sports teams generally like to have 100 sponsors according to the article. Today, Schlesinger said, the Brewers have about 130 sponsor relationships, up from 70 to 75 in 2004.
In middle-sized markets, the size of these deals can range anywhere from $25,000 to high six figures. In exchange, partners get access to what the team calls "the most gender balanced demographics of major sports leagues" through a variety of in and out of stadium sponsorship assets.
"On one hand, your goal is to get as many sponsors as you can, but there is a tipping point where your sponsor might be impacted and there is clutter and confusion," he said.
Here's what a few partners are saying about doing biz with the Brew Crew.