Apr 21, 2011 at 07:11 PM
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How Morgan Spurlock Prices Sponsorship

Here and elsewhere, much has been made about the variable pricing model that Morgan Spurlock used to get sponsors involved with "POM Wonderful Presents the Greatest Movie Ever Sold." Here's a break down of the four metrics that trigger increases in sponsorship fees, from sponsors like POM Wonderful, Jet Blue & convenience store, Sheetz.


One down, three to go. But why let that stop you from partying?

Hollywood trade website, TheWrap.com, gives the details about the Greatest Premiere After-Party Ever Thrown...

Jet Blue flight attendants stood next to a row of seats from one of the carrier's airplanes, racks of Carrera sunglasses sat next to a banner calling them "the greatest sunglasses you'll ever wear," and sponsors' names were projected on the ceiling and walls.

Swag bags given out to departing guests included Old Navy t-shirts, Trident gum, Thayer's Dry Mouth Spray, Aruba keychains, bottles of POM Wonderful, Sheetz souvenir cups, Terra Blues potato chips, Ban deodorant, Mini temporary tattoos, and coupons for free Amy's Kitchen pizzas and discounts on Carrera sunglasses.

If you're interested in managing event marketing for POM Wonderful, the film's title sponsor, check out this great opp from the SponsorPitch job bank! #newstag