Jun 25, 2010 at 12:33 PM
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How Sailing Speaks to Volvo's Environmental Values

Few global, non-endemic brands are as active in sailing as Volvo. Here's a few of their long term commitments to the sport.

This past week, Volvo participated in the JP Morgan Asset Management Round the Island Race, an event it has sponsored since 2005. Yachtsponsorship.com writes that like title sponsor JP Morgan Asset Management, Volvo Cars UK has big-picture positioning reasoning for being involved with sailing. They caught up with Duncan Forrester, Head of Public Relations, Events & Sponsorship, who explains further:

“We believe sailing’s inherent use of natural resources fits perfectly with Volvo’s environmental values. At Volvo we believe our commitment to the environment does not mean compromising on state of the art technology, comfort or style. Our DRIVe range is leading the way in creating cars which will have zero impact on the environment reflecting our aim to be the car of choice for the sailing community. Our environmental credentials have gone a long way in helping us achieve this.”

Full interview below.