May 19, 2010 at 11:05 PM
written by

How To Sponsor A Sponsor-less Jersey

This might turn out to be either the smartest - or stupidest - idea ever. We're not sure which, but it's sure to get some PR value at the very least. Check out what one soccer team did to set their jersey sponsorship deal apart from the rest. In the words of Diesel's new ad campaign: Smart had one good idea and that idea was stupid.