Feb 08, 2011 at 02:10 PM
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Hyundai Adds ICC Cricket To Growing List Of Global Sponsorships

Hyundai Motor Company has agreed to a deal today with the International Cricket Council (ICC) to become the ICC’s first, official car partner. As part of the four-year deal, ICC officials and players will use Hyundai cars for official transportation for the duration of the ICC Cricket World Cup 2011 and running through 2015. Additionally, Hyundai will be the transportation partner for ICC’s other competitions, such as the Champions Trophy and the World Twenty20, among other exclusive rights.

“The ICC Cricket World Cup is one of the biggest sporting extravaganzas and we are proud to be part of this event,” Mr. H.W. Park, CEO of Hyundai Motor India (HMI), a wholly-owned subsidiary of Hyundai Motor Co., said at the signing ceremony in New Delhi, India. “Hyundai shares ICC’s deep-rooted passion for cricket and remains committed to supporting the game in the future as well.”

The 2011 games will take place between Feb. 19 and April 2 in India, Bangladesh and Sri Lanka. The ICC Cricket World Cup consists of a total of 49 matches with teams from 14 nations. It claims more than 700,000 spectators in host countries and 2 billion television viewers in 110 countries.

Hyundai in recent months has made no secret of its effort to expand its global sports marketing activities throughout the world. Hyundai has an 11-year association with FIFA, serving as the official automotive supplier to all FIFA-sanctioned events around the world, which it extends this past November to run through the 2022 FIFA World Cup in Qatar.

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