Hyundai-Kia Renews With FIFA Through 2022 World Cup
Hyundai Motor Company has extended its agreement with FIFA through the next two World Cups. Hyundai, which has been a sponsor for three FIFA World Cups, will remain Official Automotive Partner through the 2022 FIFA World Cup. The renewal comes four years ahead of the expiration date and the extension will grant the Korean automaker sponsorship rights to all FIFA competitions, exclusive marketing opportunities, extensive global media exposure and affiliation with FIFA's special events and development initiatives.
“Since our first association with FIFA in 1999, our commitment and support for FIFA has been unrivaled,” said Mong-Koo Chung, Chairman and CEO of the Hyundai Motor Group. “FIFA has always set a benchmark for us, pushing our brand value and exposure to the highest levels."
The selection of host cities for the 2018 and 2022 FIFA World Cup is expected in only a matter of days.
“We believe this agreement extension will provide a great deal of benefit to all those involved with the tournament,” commented Hyoung-Keun (Hank) Lee, Vice Chairman, Kia Motors Corporation. “Although the extension has been made without knowing the host countries of the 2018 and 2022 FIFA World Cup™ tournaments, we are confident that this renewal will enhance our brand in line with the values and vision of football around the world."
“We are extremely happy to extend the partnership with Hyundai as one of the top FIFA Partners who will provide active support for an additional two editions of the FIFA World Cup in 2018 and 2022,” said FIFA President Joseph S. Blatter. “Hyundai is a true football partner who understands and shares our philosophy and passion for the beautiful game of football. FIFA is confident that Hyundai will continue to support us in developing the sport and further extending its reach around the world through its dedicated commitment to the game.”