Dec 14, 2011 at 06:14 PM
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IMG College Inks Lease-To-Own Retailer To 30 School Sponsorship

Aaron’s, Inc., a lease-to-own retailer specializing in the sales and lease ownership of residential furniture, consumer electronics, home appliances and accessories, has signed a multi-year agreement with IMG College to sponsor athletic programs at 30 top universities across the nation. Aaron’s is no stranger to college sports, but the deal according to officials will "considerably expand the Company’s reach to universities and the fans that support them."

The agreement includes Aaron’s signage at football and basketball venues, promotional rights and tickets. Aaron’s is also designated as the preferred vendor in the lease-to-own category of furniture, electronics, appliances and computers.

The retailer will add the IMG College partnership to existing relationships with the SEC, the University of Alabama, Georgia Institute of Technology, University of Missouri, University of North Carolina and University of Texas.

“While Aaron’s has a long history with collegiate sports, this is the first time the Company has formed a university partnership of this magnitude,” said Tom Peterson, Aaron’s VP of Marketing. “Our customers are fans of college sports, and this agreement provides us with a platform to reach millions of existing and potential Aaron’s shoppers through 30 premier college athletic programs across the United States.”

College sports align well with Aaron’s business model, which offers students, faculty and fans home essentials with flexible payment options, Peterson said.

“The university audience is an important target for Aaron’s on several levels,” Peterson continued. “For example, current students and recent graduates on their own for the first time can gain independence when they open a lease agreement at Aaron’s. We never check credit and offer affordable payment plans, which allows young adults to learn the responsibility of making monthly payments without the risk of ruining their fragile credit. Additionally, Aaron’s continues to be a desirable career option for the many students and graduates seeking employment in a tough economy. We are one of the few retailers in the country that is rapidly expanding and hiring new employees, and our more than 1,900 locations across the country offer a multitude of both managerial and entrepreneurial opportunities.”

“College sports continue to grow in popularity and corporate support,” said Roger VanDerSnick, Chief Sales and Marketing Officer for IMG College. “We’re thrilled Aaron’s is partnering with IMG College to utilize our new national platform to expand its brand in collegiate athletics, activate at dozens of universities coast to coast, and reach the 173 million Americans who follow college sports.”

You can find out more about Aaron's partnerships at and if you'd like a tour of an Aaron's store, let Michael Waltrip show you around in the below video.