In Phoenix, Live Nation Replaces Dodge Theatre with Comerica Sponsorship
The downtown Phoenix venue known as the Dodge Theatre is getting a name change. The building will now be called Comerica Theatre, due to a new five-year sponsorship agreement between theater operator Live Nation and Comerica bank.
Maureen Ford, Live Nation's president of Venue Network Sales, says, "We're proud that the Theatre will have the Comerica name. As one of our naming rights clients, we look forward to working with them as part of the Live Nation Venue Network to create programs that will enable them to reach, engage and connect with passionate fans and make Comerica Theatre one of the most frequented venues in Phoenix."
Comerica currently operates 10 banks in in the Phoenix area. Comerica Theatre is a 5,500-seat venue opened in 2002 and hosting a range of events from concerts to comedians.