IndyCar Lands Official Printer
Stamford, Connecticut-based printing services company, Cenveo, has signed a multi-year sponsorship deal that will make it the official printer and visual communications partner of IndyCar. Deal terms were not released.
"We understand IndyCar CEO Randy Bernard's call to action," said Cappy Childs, President, Cenveo Sales, Digital Operations and Logistics. "Our ability to quickly understand the league's growth and profitability goals is key to accelerating the entire communication process. We aim to deliver increased ROI for the league and extend strategic value to Izod IndyCar Series and Firestone Indy Lights teams, tracks, suppliers and sponsors alike."
Officials said that the deal between Cenveo and IndyCar will utilize the complete Cenveo platform from printing to distribution.
"We are excited to be working with Cenveo to help us get closer to our fan base and our partners," said Greg Gruning, Vice President of Sales for IndyCar. "Its manufacturing assets will allow us to focus on delivering the INDYCAR promise, worldwide."