Intrepid Gets Sponsor For Space Shuttle Arrival
The Intrepid Sea, Air & Space Museum has signed Time Warner Cable as an official sponsor of Space Shuttle Enterprise’s 2012 arrival into New York City and of its Space Shuttle Pavilion home currently being built on top of the museum’s flight deck. The sponsorship announcement coincides with the Enterprise’s current voyage via a pulled barge from JFK Airport to the Intrepid.
In addition to assets that the brand will receive from the Enterprise's trip to the Intrepid, Time Warner Cable will join Coca-Cola, J&R Electronics and MIB3 as a sponsor of the Intrepid Museum, which in return has been named a signature partner in New York City for Time Warner Cable’s Connect a Million Minds (CAMM) program.
"We welcome Time Warner Cable to the Intrepid Museum's family," said Susan Marenoff-Zausner, President of the Intrepid Sea, Air & Space Museum. "They are joining us at an incredibly exciting time in our history. We are especially pleased to work with them on the 'Connect a Million Minds' STEM initiative, since education is a vital part of our mission - as it is theirs."
"This is a wonderful opportunity for us to show our continued commitment to inspiring the next generation of problem solvers by connecting young people to the wonders of science, technology, engineering and math (STEM)," Glenn Britt, Chairman and CEO of Time Warner Cable, said. "It is our hope that exposing today’s youth to a great example of STEM in action—in this case, the Enterprise—will serve as a catalyst for great innovations to come from our future leaders.”
Time Warner Cable will be included on the Intrepid’s marketing and advertising materials that promote the Space Shuttle Enterprise exhibit, while Time Warner Cable will promote the shuttle on television advertising, direct mail and social media. Beginning in early July, Time Warner Cable customers will have access to exclusive footage of the Enterprise’s journey to the Intrepid by tuning to Local On Demand (Channel 1110).
Customers also will be provided with free and discounted access to the Intrepid through customer appreciation events, which will be announced this fall and in 2013. The company also plans to utilize the Intrepid as a venue to host premiers of upcoming cable television series for its customers.
“We are very proud to sponsor the Enterprise’s arrival and home aboard the Intrepid, which makes this terrific museum an even better place to visit and learn about the importance of science and technology,” said John Quigley, Regional Vice President of Operations for Time Warner Cable in NYC. “Our valued customers, through our Enjoy Better campaign, will reap the benefits of this sponsorship through customer appreciation days and access to exclusive screening events. We also look forward to the Intrepid being the location for many of our employee volunteer and community relations programs, such as CAMM activities and events run by our VetNet group.”
The Intrepid's Space Shuttle Pavilion will open to the public beginning on July 19th.