IOC Names Auto Supplier
Audi will be the new automobile supplier of the International Olympic Committee under the terms of a new partnership that will equip the Olympics organization's fleet in Lausanne, Switzerland as well as supply international IOC events with Audi.
The Volkswagen Group, which owns Audi, was the official vehicle partner of the Beijing 2008 Olympic Games and will again assume this role in 2014 at the Olympic Winter Games in Sochi. Furthermore, Audi is a partner of the National Olympic Committees in Germany, Finland, Russia and Switzerland.
"Through our cooperation with the IOC as the top-level global organization we aim to link our brand even closer with international sport," says Luca de Meo, member of the Board of Management of Audi for Marketing and Sales. "We're going to shape many exciting joint projects in the future."
The supplier deal will run through the 2016 Rio de Janeiro Olympics under the terms of the agreement.
"The IOC is delighted to have Audi, a world renowned company, as its official automobile supplier and we look forward to developing further social responsibility initiatives with them in the near future as part of this agreement," IOC Director General, Christophe de Kepper commented.
Audi is providing more than 40 cars to the IOC in Lausanne featuring a mix from Audi's entire model range, from the Audi A1 through to the Audi A8L, plus the Audi Q5 hybrid and A8 hybrid.