It's Good To Be King
The 2012 Stanley Cup Champion, Los Angeles Kings, are debuting nine new partnerships for the 2012-13 season. The news comes in the same month that the club unveiled McDonald's as its first-ever presenting sponsor.
Joining the golden arches on the LA Kings sponsorship roster are Travel Alberta, Tiffany & Co., The Flame Broiler, Graham Watches, GEICO, Cornerstone OnDemand, United Healthcare, Jersey Mike’s and Northrop Grumman. The team says that each partner will have a unique blend of team assets that have been designed to deliver on each sponsor's specific goals and objectives.
“We are excited to add these nine organizations to the team’s sponsor portfolio” said Kings Senior Vice President, Corporate Partnerships Bill Pedigo. “There’s a tremendous opportunity to capitalize on the increased visibility and attention on the Kings and we are looking forward to working with each of our partners to execute against that.”
The new partner involvement has already kicked-off with such activations as Graham’s On-line ‘Countdown to the Season’ and Tiffany’s launch of the Kings Championship Fan Line.