Aug 02, 2010 at 05:52 PM
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Izod Cross-Promotes Sponsorships to Race Fans

IZOD, the title sponsor of this past weekend's $1 million IZOD Haskell Invitational horse race, used the opportunity to cross promote a racing sponsorship of another kind, the IZOD IndyCar. Current and vintage race cars were on display and legendary driver Mario Andretti and IZOD IndyCar driver Ryan Hunter-Reay were at the race, where Andretti presented the trophy to the winner.

Along with branded signage in and around the track, IZOD outfit the Monmouth Park staff in their IZOD PerformX clothing line. Additionally, IZOD ran television spots during the nationally televised race broadcast on ABC including their two minute “Race to the Party” advertisement featuring drivers Tony Kanaan, Marco Andretti, Dan Wheldon, Danica Patrick and Hunter-Reay, along with actor Mark Wahlberg and Mario Andretti, who made an appearance at the end of the commercial.

Phillips-Van Heusen assumed the title sponsorship of Monmouth Park’s signature race in May.