J.P. Morgan Secures "Biggest Sponsorship" in Cricket Grounds' 224 Year History
London's Lord's Cricket Ground, and its owner Marylebone Cricket Club, have come to a sponsorship agreement with J.P. Morgan which is being called the “biggest and most comprehensive” corporate partnership in MCC’s 224-year history. The sponsorship will provide the multi-national banking institution with naming rights to the Media Centre, hospitality facilities on-site and branding at the London-based cricket ground. Execs from both MCC and J.P. Morgan signed the contract earlier today in the newly named J.P. Morgan Media Centre.
"J.P. Morgan is proud and honoured to be a sponsor of Lord's,” said Pinto. “This sponsorship gives us an exceptional opportunity to support the home of cricket and enhances our visibility in the international markets where MCC carries out its work.” Jon Robinson, MCC’s head of sales and marketing, said the contract represented a “very good strategic fit for both parties”.
“We are looking forward to a mutually beneficial partnership, which will ensure MCC’s continued investment in cricket-related projects around the world," MCC chief executive Keith Bradshaw said. "The Media Centre is a highly visible, iconic building, and it is fitting that a global institution such as J.P. Morgan is now its sponsor.”
Lord's dates back to 1814, when the earliest known match was played between Marylebone Cricket Club and Hertfordshire. The Media Centre was built for the 1999 Cricket World Cup, hosted by the famed cricket grounds.