Jerry Jones, Meet Jack Black
Dallas-based skin care company Jack Black today announced that it has partnered with the Dallas Cowboys to bring exclusive skin care and grooming products to the players and their fans.
Jack Black tested the NFL waters in 2009 though a partnership with the Miami Dolphins, but their Dallas Cowboys relationship is the first-of-its-kind, offering premium skin care products to not only the players, but also the fans and suite holders.
The activation will offer exclusive Jack Black products for the luxury suite restrooms (products include best selling 16 oz Industrial Strength Hand Healer and 16 oz All-Over Wash). These products will showcase a co-branded label combining the well-known Jack Black diamond with the iconic Cowboys' star. The same products will be offered in the Cowboys' locker room at their practice facility.
"We are thrilled about our new partnership with the Dallas Cowboys," says Patricia Finn, Director of Marketing at Jack Black. "We have had great success executing innovative, engaging programs at sporting events, effectively targeting male fans. Given that Jack Black is a Dallas-based skin care company, we look forward to exposing men and women in our hometown to our brand and our products."
"We are excited to partner with Jack Black in this first-of-its kind program with the Dallas Cowboys," says Jerry Jones, Jr., Chief Sales & Marketing Officer for the Dallas Cowboys. "We feel Jack Black's high-performance products will enhance the unique, upscale experience we provide our fans at Cowboys Stadium."