Jersey Ads Likely Coming To The NBA For 2013-14 Season
It appears that the much discussed idea of jersey sponsorships will become a reality for the NBA as soon as the 2013-14 season. Following Thursday's Board of Governors meeting in Las Vegas, commissioner David Stern and Deputy Commissioner Adam Silver indicated that owners seemed ready to move forward with the idea, which they said could generated $100 million annually in new revenue.
“My sense is that every team would do this in some form,” Silver said.
While the NBA has taken a more measured approach to the idea of jersey sponsorship, other leagues such as the WNBA and MLS have been carrying uniform patches from partners for years. In 2009, NFL owners approved corporate logos on practice jerseys. If officially approved, the NBA would become the first of the big four to carry patches of team partners on jerseys for regular season games.
The final decision for the NBA will likely come in an e-mail vote in September and be implemented in time for the 2013-2014 season, giving teams the chance to line up sponsors and Adidas the time to add the patch of 2 ½ inches-by-2 ½ inches just above the heart on each team jersey.
To watch the post-meeting press conference in full, head over to NBA.com.