Oct 18, 2010 at 12:34 PM
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JetBlue Named Official Airline of TD Garden

JetBlue Airways has signed a multi-year partnership to become the Official Airline of Boston's TD Garden. The deal will include exclusive branding rights to the arena's east and west entrancs. The exclusive branding area provides a platform to promote JetBlue's newest marketing campaign, You Above All.

To kickoff the deal, the airline will hand out 10,000 free boarding passes around the arena today, each with one of JetBlue's 39 destination codes and a unique 'Flight Number.' Thirty-nine prizes, representing the 39 nonstop destinations JetBlue offers from Boston, will be awarded and one grand prize winner will receive 50,000 TrueBlue points, to be redeemed for award travel on JetBlue, and a suite to a TD Garden event. Weather permitting, the grand prize winner will see their city code and flight number in skywriting immediately above TD Garden.

"We're Boston's biggest airline, so it makes perfect sense to pair up with the city's premier entertainment venue that will allow us to cater to some of the most passionate fans in the country," said Marty St. George, senior vice president of marketing and commercial strategy. "With 39 nonstop destinations and growing, we are the carrier of choice, offering more options, more value and more free live entertainment combined with JetBlue's award-winning customer service. We are excited to give our Boston leisure and business customers this sky-high opportunity to win big with JetBlue and TD Garden!"

"We are excited to partner with JetBlue as our official airline. We entertain nearly 3 million people a year at the TD Garden, and this newly branded Entrance Experience will provide a dynamic branding platform to continue to promote JetBlue's presence in Boston," said John Wentzell, President of Delaware North Companies – Boston and TD Garden. "The Boarding Pass Bonanza is yet another creative way to activate a great partnership and engage and award our passionate fan base."

JetBlue's sponsorship of the TD Garden will also include digital signage within the arena, an online presence on the TD Garden website and advertising on the TD Garden's in-house video and digital content network for all events, including Boston Bruins hockey, Boston Celtics basketball, the Beanpot, concerts and other events scheduled in the arena.