Johnson and Johnson Becomes 2014 World Cup Partner
Johnson & Johnson has signed on as the Official Healthcare Sponsor of the 2014 FIFA World Cup in Brazil. The deal was announced earlier today, in what FIFA officials say signals the completion of FIFA's global sponsorship sales effort for the event.
Johnson & Johnson will have exclusive rights to activate across their Consumer, Medical Devices & Diagnostics and Pharmaceutical sectors. The agreement secures global marketing rights for the company, including the right to associate their brands with the 2014 FIFA World Cup and the FIFA Confederations Cup 2013 in global promotion and advertising activities.
“Having a global, broadly based and trusted company like Johnson & Johnson as a FIFA World Cup™ Sponsor is a great asset for FIFA and we are honoured to welcome them on board,” said Thierry Weil, FIFA Marketing Director. “To have completed our global sponsorship sales three years before the event is truly remarkable and a source of great pride for FIFA."
The sponsorship is welcome news for FIFA, which has come under fire recently stemming from massive corruption allegations. Coca-Cola, Adidas, Emirates and VISA, among others, have expressed concerns in recent months. Johnson and Johnson is the first sponsor to be signed since a FIFA ethical committee began investigating the corruption scandal.