JWT's 26 Things To Watch in Music
Advertising and marketing agency, J Walter Thompson, has published its Things to Watch: Music Edition presentation and it's a great read for any marketers looking to figure out where music is headed and leverage trends into smarter partnerships. Three most important trends we pulled out of the presentation:
#1: Access trumps ownership
#14: Everyone's a DJ
#20: Music + [ ]
#20 on the list is particularly interesting as it points to some novel partnerships that are pairing on-command music with the vibe at a variety of venues including restaurants, hotels and even fitting rooms using some new technologies every marketer should know about ... e-books, QR codes and RFID technology.
Check all 26 things to watch below..