K-Mart To Be Presenting Sponsor Of All WWE Events
Variety reports that World Wrestling Entertainment has landed its largest sponsorship ever, signing Kmart as the exclusive presenting sponsor of all of its live events in a deal it reports is "less than $10 million."
According to the report, WWE has already created a "Live Tour" logo that incorporates Kmart into the design. Aside from receiving considerable media and signage at all live events, the 1,327-store discount retail chain will host sweepstakes and in-store appearances.
Read more about the deal from Variety.com.