Keep Your Antenna Up
This is one of those things that I try teaching you to do, remind and encourage you to do … but in the end, you either "do" it … or you don't. This has to become something that becomes "second nature" to you – you've got to keep your antenna up.
Even when the office is closed.
Fact is, for successful sponsorship sales people … the office is "never" closed! You've got to keep your mind always open for business -- open to potential opportunities … potential prospects … potential new ideas. You never know when you'll be reading a magazine or watching a sports match on TV and see an ad or a story -- or a logo for a new company along the sidelines or the dasherboards.
"Hmm…who ARE these guys? I wonder…" – that's what you've got to be asking yourself. Jot their names down and first chance you get to hop on a computer ~ check 'em out. (That's the beauty of the Internet … you only a mouse click away from tapping into a wealth of information.) But this all starts with your keeping your mind actively open for companies out there that can fill in the holes for you.
Keep your antenna up and you'll be amazed at how many prospects keep just "popping" up for you!
Ron Seaver, president of Seaver Marketing Group and The National Sports Forum, and author of "Brought to you By... - The Ultimate Sponsorship Sales System" has over twenty-five years of experience in the field of marketing and sponsorship. View all of Ron's posts here
photo credit via flickr: inkwina