Kia Re-ups with Vans Warped Tour
For the third consecutive summer Kia Motors America will head out on tour to more than 40 U.S. cities as "Official Vehicle of the 2010 Vans Warped Tour."
"Sponsorship of the 2010 Vans Warped Tour is a natural fit for the Kia brand since the tour reaches the influential youth market," said Michael Sprague, vice president of marketing, KMA. "We are delighted to provide concertgoers with interactive elements like a live DJ, exclusive autograph sessions, VIP wristbands and the opportunity to check out Kia's latest vehicles, while listening to their favorite bands."
At each tour stop, festival attendees can visit the Soul Lounge, an interactive tent featuring a live DJ, airbrush tattoo artists, an Express Your Soul "Confessional" and daily autograph sessions with featured artists. The Soul Lounge also will feature acoustic performances by Hey Monday and Christofer Drew of NeverShoutNever in select markets.
Festival participants also may earn Kia VIP wristbands for exclusive access to a dedicated VIP riser near the main stage, providing shade and unobstructed views. To receive a VIP wristband, fans must show their enthusiasm for the Kia Motors brand by participating in a Kia-related games inside the Soul Lounge.
As in previous years, Kia remains the "Presenting Sponsor" of the Kevin Says Stage, a solar-powered stage that provides local bands the opportunity to play their music for 2010 Vans Warped Tour concertgoers. Kia Motors' interactive tour blog, "The Warped Word of Steve," provides fans with behind-the-scenes insights, videos and photos as well as answers to fans' questions throughout the tour. Steve's blog can be accessed at fuse.tv/kiawarped. KMA also is offering fans the chance to win a brand new Kia Soul in the "A New Way to Roll" sweepstakes. Fans can enter online and view official rules at fuse.tv/newwaytoroll.
"We are happy to have Kia Motors onboard as 'Official Vehicle of the 2010 Vans Warped Tour,'" said Kevin Lyman, Vans Warped Tour founder and producer. "We have found concertgoers enjoy visiting the Kia tent for its fun interactive activities."
Kicking off June 25 in Carson, California, the 2010 Vans Warped Tour features more than 150 punk rock bands