Kia To Present NBA Draft
The National Basketball Association (NBA) and Kia Motors America (KMA) announced today that the league's official automotive partner will serve as the presenting partner of the 2011 NBA Draft, to be held at Prudential Center later in the month.
The automaker will be prominently featured throughout the arena and stage set up, during the live telecast, and throughout NBA Draft coverage on NBA TV and NBA.com. It also will present two NBA Cares Community Caravan events, which will take place in Newark and New York City prior to the NBA Draft.
"At Kia, we are true fans of the game, and following the drama and excitement of the outstanding 2010-11 season we are pleased to be expanding our basketball presence as the presenting partner of the 2011 NBA Draft," said KMA Vice President of Marketing and Communications, Michael Sprague. "Our relationship with the NBA has significantly raised awareness and consideration for the Kia brand and our diverse lineup of stylish and fuel-efficient vehicles, and we look forward to sharing the passion and energy of the NBA Draft with basketball fans across the country and around the world."
"The NBA Draft is one of the marquee events on the NBA calendar and Kia Motors is an ideal fit to serve as the event's presenting partner," said NBA Executive Vice President of Global Marketing Partnerships, Mark Tatum. "Since our partnership launched, Kia Motors has dedicated itself to connecting with our passionate fanbase, and presenting the 2011 NBA Draft will provide it with another unique way to highlight its vehicles and create unique experiences for our fans."