Kings Crown New Arena Partner
Sacramento-based mattress retailer, Sleep Train, already an official partner of the Sacramento Kings, has signed a five year deal to put its name on the team's home venue. The deal comes after the team's former naming rights partner, Power Balance, declared bankruptcy last November. The deal comes amid ongoing uncertainty about the team's future in the Sacramento area.
"On behalf of the entire Sacramento Kings organization, we are thrilled to partner with Sleep Train," said Kings President of Business Operations Matina Kolokotronis. "We're particularly excited to align with a locally owned company built on 27 years of customer satisfaction, a stellar reputation among consumers and business leaders, and an unwavering commitment to community involvement."
Sleep Train Arena will host more than 200 events and serve nearly two million guests annually, officials said. The venue will officially become Sleep Train Arena in November.
"We are pleased to partner with the Sacramento Kings," said Carlsen, founder and CEO of Sleep Train. "Our team of employee-owners is committed to playing a vital role in the communities we serve. This sponsorship aligns with our interest in keeping a vibrant atmosphere of music, sports and entertainment in our region, and allows us to broaden the reach of our Foster Kids program through greater awareness and donation events."